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So you think you can write a professional letter?

  • February 10, 2015
  • MPJ
  • 0

The art of letter writing is not forgotten, at least not by Nicolas Di Tempora over at Copywriting in Action. Wouldn’t it be nice if all the emails you receive at work were written like this?  Clear, to the point, effective. Give the people you communicate with a break – see below to learn how…

Marketing you: personal branding is about trust

  • May 22, 2013
  • MPJ
  • 0

MARKETING, first and foremost, is the art of getting attention. So when you’re marketing your personal brand, the first question to ask is, what do I want to draw attention to? Once you have people’s attention, you move to persuasion.  What action do you want people to take? Whatever you draw attention to better be…

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