MARKETING, first and foremost, is the art of getting attention.

So when you’re marketing your personal brand, the first question to ask is, what do I want to draw attention to?

Once you have people’s attention, you move to persuasion.  What action do you want people to take?

Whatever you draw attention to better be true.

Whatever action you persuade people to take better be of real value to them.

That’s how you grow a trusted brand.